We occasionally receive questions from clients as to if and how well their signs actually “work”. We find it easiest to answer their question intuitively and in the reverse…
Would you put out a sign offering your products or services for free with no catch?
If not, then why not?
Probably because offering your inventory for free would cost you too much…too many people would come in the door asking for their free product or service!
But why are they coming into your establishment in the first place?…
Because they read the sign!
Understanding how signs work will help you decide…what message to convey and how to convey it!!