Toronto, ON, November 17, 2025 – Creative Outdoor Advertising (“Creative Outdoor”), North America’s leading provider of out-of-home (“OOH”) street furniture advertising solutions, has announced the appointment of Matthew Kearney as its Chief Executive Officer, effective November 17th. Liz Gayford will remain actively involved as President, as she supports the transition, and will remain a member of the Board of Directors.
“We are excited for Matthew to join the team. After 26 years at COA, I have decided to take a step back and let the next generation of managers assume the reins. We have spent the last few months looking for the perfect person to take over and I couldn’t be more excited about our new CEO. I am confident that he is the right leader for Creative Outdoor and that his deep experience in the OOH industry will help drive continued growth and success,” said Gayford.
Matthew joins Creative Outdoor with more than 30 years of out-of-home and digital advertising experience, along with an MBA from London Business School and an engineering background. He most recently served as the Executive Chairman of Gas Station TV, an OOH provider focused on the fuel retailer end market selling both to national and local advertisers. Additionally, Matthew has held executive positions at Screenvision, Carlyle-backed Talent Partner, Daily Mail US, Carlton Communications and 3i PLC (London).
“I’m thrilled to be joining Creative Outdoor as CEO and look forward to driving the Company’s numerous organic growth vectors and add-on acquisition opportunities” said Matthew Kearney. “Creative Outdoor was built on a foundation of customer service driven by strong municipal relationships and resilient local advertisers. Upholding the Company’s mission will be my continued focus as we grow.”
“We’re delighted to have Matthew take the helm of Creative Outdoor. Through our diligence on the business and conversations with Liz, we knew we would eventually want to find her successor. Bringing Matthew onboard this quickly will be a great benefit as he works side-by-side with Liz for a transitional period of time,” said Ashish Rughwani, Founder Partner at Dominus Capital.
Dominus Capital’s Alex Schull added, “Matthew has a proven track record in scaling businesses and brings deep expertise in the out-of-home advertising vertical. His leadership will be instrumental as we execute on our organic growth strategy and add-on acquisitions, expanding our footprint in key markets across the U.S. and Canada.”
About Creative Outdoor
Creative Outdoor is the largest street-level media provider serving local and regional advertisers in small and mid-sized municipalities and currently maintains over 37,000 advertising faces across 320 municipalities in the United States and Canada. Founded in 1983, Creative Outdoor offers turnkey advertising solutions at no cost to municipalities, with partners receiving a share of revenue generated from advertising. The Company’s proprietary software enables real-time tracking of campaigns and maintenance of street furniture. For more information, please visit www.creativeoutdoor.com.
