QR Codes in your Bench Sign
If you have a sign with COA, you are already well aware of the value of your sign. Bench advertising has been proven to trump other forms of local advertising time after time. The return on investment far exceeds other forms of local advertising. Adding a QR code to your messaging will also enhance the effectiveness of your sign and extend your reach to your potential clients.
A QR code is a smart phone readable code consisting of an array of black and white squares. Each code is unique and is typically used for storing URLs or other useful information by the camera on a smart phone.
A simple QR Code on your bench sign can provide interactivity (digital-online) for anyone that uses a smart phone. And who doesn't carry a smart phone with them everywhere nowadays?
The QR code will conveniently connect anyone who has seen your sign to instant content at a web page using a QR code reader app.
Imagine if you are a realtor and your bench sign has a QR code, someone can effortlessly scan your code and be directed to your online home page to see your listings in an instant. Or if you are a car dealership, a QR code can easily let your clients know what is in your inventory. Even a restaurant's QR code can let patrons know the specials you have cooking this week.
The use of QR codes on your bench sign is endless. It is an effective way to direct the public from your static bench sign to a wealth of information that can literally be updated at your fingertips.
The next time you are designing your COA bench sign, consider the use of a QR code.