Transit Stop benches Coming
Revenue Source for City of North Battleford
There is likely to be some new benches soon for those waiting for buses in the city of North Battleford.
Planner Devin MacAulay reported to council Tuesday that the city is working with Creative Outdoor Advertising, a company interested in partnering with them, to provide these benches.
The proposal is for a 10-year agreement with COA. COA would provide full installation and be responsible for maintenance and clearing the benches during the winter. The City would allow COA to sell advertising on the benches, with a percentage of that revenue going to the City.
This is to address requests from bus users for amenities to be located at bus stops in the city, such as shelters and benches.
MacAulay called the benches a "great way to serve the community as well as provide additional revenue that can go towards capital cost replacement for transit infrastructure."
The contract covers response times for COA to address damage or graffiti to the benches. MacAulay also explained the benches are to be located in high-visibility locations. Residential locations would not be looked on favourably by the City or by COA. Bench locations have not been selected yet and COA will work with the City to determine final locations.
City Manager Jim Puffalt congratulated MacAulay and Transit for "finding this revenue generation potential for us" and provides amenities that comes at no cost to the City.
A resolution was required to proceed with the contract and that carried unanimously.