Growth in the Use of Signs by Small and Medium-Sized Businesses
Outdoor advertising and signage has literally "taken off" over the past few years. This is because outdoor signs have become such a strong form of Anchor Marketing.
Anchor Marketing provides vital reminders and message repetition to an audience in order to support all of the other forms of marketing. Also, due to the recession there has been a tremendous rise in the use of geographically-targeted outdoor signs because of its cost effectiveness.
- Geographically target your audience (i.e. Speak to them where they work or live)
- Keep the message simple, and
- Talk to your audience constantly (i.e. market repeatedly)
- Geographic targeting
- Cost effectiveness
- Clear messaging
- Anchor media support
Use your marketing dollars wisely!
Remember that a strong Anchor will fortify all of a business' marketing initiatives!